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Dacia has unveiled a new badge and logo, which will appear on the company’s vehicles from the second half of 2022.
The first new car from Dacia to carry the redesigned branding will likely be the Bigster SUV, which is set to go on sale in 2022 as the company’s first foray into the large SUV market.
In place of the old shield design, Dacia’s badge is now simply the word “Dacia” in a stylised blocky font. The company’s future models will also get a new logo on their radiator grilles, made from the “D” and “C” letters in the badge.
Dacia has also adjusted its colour scheme from silver and blue to khaki-green, which it says “evokes the brand’s closeness to nature.” Supposedly, this is also a nod to the company’s rugged SUVs, such as the Duster.
Dacia says its new branding has been purposefully stripped back, as a reminder of its back- to-basics business model. Denis Le Vot, Dacia’s CEO, outlined the firm’s stance, saying: “[Dacia is] the brand that constantly redefines what is essential in the automotive industry.”
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Registered in England & Wales: 00512894
Registered Office: Address: 150/164 Upper Elmers End Road, Beckenham, Kent, BR3 3DZ
Data Protection No: Z7267060
VAT Number: 205 6506 86
FINANCIAL DISCLOSURE
Masters of Beckenham Ltd, Chinese Garage Ltd and Eden Park Cars Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Masters of Beckenham Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders.
We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.
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